Project
We came up with the concept of CAC Mountain March and worked closely with stakeholders on developing the sub-branding, content, creative and landing page design1. Discuss
2. Make
3. Product
1. Case study
We worked closely with the stakeholders to create a sub-brand, assisting with design, creative and photography
2. Result
Successfully developed the sub-brand, helping the client raise awareness for cancer research and launch a successful fundraising campaign
3. Experience
Working closely with the client taught us the importance on listening closely to the stakeholders needs and visions
Project Details
This was an extremely interesting and emotional project for us, as at that time had sadly just lost two close friends to cancer. We were out with friends climbing at a local wall one evening when the idea was spawned. I guess we were looking for a way to have a poke at cancer really, so came up with this notion that if we gathered a group of climbers we could climb the height of the Eiger in a day
So CAC's Mountain March was born and somehow magically snowballed and, in no time at all it became an international event. The branding and creativity came easy as it was fun and was something we were really passionate about